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22 · Format Spec
Brand System · 22 · Lockwood Advisory · MMXXVI
Campfire
Briefing
Visual preview · spec 22
22 · Voice & Speaking · Format Spec

Campfire Briefing

Recurring stakeholder briefing. Slow, intentional, gathering.

Live spec

When to use it

  • Recurring stakeholder updates through an engagement.
  • Forum day briefs for board/committee gatherings.
  • Multi-stakeholder sync touchpoints.
  • Pre-meeting context for stakeholders who need grounding.

When NOT to use it

  • One-shot deliverables · use the Web Brief (11) or Word Document (12).
  • Pitch or commercial documents · use Engagement Docs.

When this format is right

If you're going to send the SAME format repeatedly to the same audience as a touchpoint · it's a Campfire Briefing. The format itself becomes a ritual.

Canonical reference

Biome Forum Day Brief · canonical reference for the Campfire pattern.

Structure

  • Date stamp + edition number
  • Through-line (the one thing this edition is about)
  • Three sections (e.g. Where we are, What's moving, What's next)
  • Quotes / observations from stakeholders
  • Footer with next briefing date

Format

Built as a Word Document OR Web Brief depending on circulation. Consistency across editions matters more than format choice.

The DNA

Same visual DNA as other LA artefacts. What differentiates the Campfire is RHYTHM · same structure, same length, same cadence, same tone every edition.

Collaboration brand rule

When Nicole works alongside another brand (Biome, WA+), the Campfire styles to THAT brand, not LA. The collaboration brand carries the briefing. LA's involvement appears as a small signature line, not as letterhead.

Voice rules

  1. Same length every edition. Discipline is the format.
  2. Through-line at the top. One sentence telling readers what THIS edition is about.
  3. Direct quotes from stakeholders. Their words, attributed.
  4. End with what's next. Forward motion, not summary.

Production checklist

  1. Edition number sequential
  2. Through-line clear
  3. Length matches prior editions
  4. Brand alignment correct (LA or collaboration brand)
  5. Next-edition date stated
Prompt-ready brief · copy into any AI 
You are writing a Campfire Briefing.

CONTEXT
Recurring stakeholder briefing through an engagement. Same format every edition. The rhythm is the format.

STRUCTURE
- Date stamp + edition number
- Through-line (1 sentence: what THIS edition is about)
- Three sections (Where we are / What's moving / What's next)
- Stakeholder quotes (attributed)
- Footer with next briefing date

VOICE
- Same length every edition. Discipline is the format.
- Through-line at the top.
- Direct quotes from stakeholders.
- End with forward motion.

BRAND
- If Nicole works alongside another brand (Biome, WA+), style to THAT brand, not LA. LA appears as small signature only.

FORBIDDEN SYMBOLS (NEVER USE)
- No em dashes (—)
- No en dashes (–)
- No section symbol (§) — use plain numbers (01, 02) instead
- No curly quotes (“ ” ‘ ’) — use straight quotes (")
- No ellipsis character (…) — use three dots (...)
- Use middle dot . only as separator (the . shown here is U+00B7)

OUTPUT
Write a Campfire Briefing for [engagement] edition [#] with through-line [theme].

What this block does

Drop this into Claude, GPT, Gemini, or any LLM to produce a Campfire Briefing in the Lockwood Advisory format and voice without re-explaining each time.