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13 · Format Spec
Brand System · 13 · Lockwood Advisory · MMXXVI
The
Presentation
Visual preview · spec 13
13 · Insight & Analysis · Format Spec

The Presentation

Heroes and content slides in the LA voice. HTML-native, projected delivery.

Live spec

When to use it

  • Workshop facilitation with projected slides.
  • Keynote talks using a slide-led structure.
  • Client presentations at board level.
  • Strategy reveals with full-bleed imagery.

When NOT to use it

  • Documents that will be printed or signed · use the Word Document (12).
  • Standalone reads · use the Web Brief (11).
  • Detailed reference content · slides aren't reference docs.

When this format is right

If a human is going to speak alongside it, in front of an audience · it's a Presentation. Slides support a voice, they don't replace one.

Canonical reference

GHD Strategic Workshop HTML · canonical reference for the hero + content slide pattern.

Tooling

Built as HTML/CSS, presents from any browser. No PowerPoint.

Slide types

  • Hero slide · full-bleed image + serif title overlay
  • Content slide · glass card with text content
  • Transition slide · quiet pause between sections

Navigation

Arrow keys advance; ESC for slide overview. Full-screen mode for delivery.

The DNA

Full-bleed photography sets the emotional weight. Glass card overlays do the work. Same navy + gold + cream palette. Cormorant Garamond for titles.

The Anatomy

Hero slide · image fills, title in lower third in Cormorant.

Content slide · image fills, glass card centred or right, body content in Tenor Sans.

Section transition · near-black slide with single line of gold metadata.

Voice rules

  1. One thought per slide.
  2. The image carries half the meaning. Choose deliberately.
  3. No bullet lists. Sentences only on content slides.
  4. Section transitions are silences. Let them breathe.

Production checklist

  1. Image quality and license clean
  2. Glass card contrast passes
  3. Speaker notes drafted (if relevant)
  4. Keyboard nav tested
  5. Filename pattern: LockwoodAdvisory_[Client]_[Topic]_Presentation.html
Prompt-ready brief · copy into any AI 
You are writing a slide-by-slide outline for a Lockwood Advisory Presentation.

CONTEXT
HTML-native presentation, projected delivery. Hero slides set emotional weight, content slides do the work.

STRUCTURE
- Hero slide: title + image direction. One thought.
- Content slide: glass card text content + image direction.
- Transition slide: near-black with a single line of gold metadata between sections.

VOICE
- One thought per slide.
- No bullet lists. Sentences only on content slides.
- The image carries half the meaning.

FORBIDDEN SYMBOLS (NEVER USE)
- No em dashes (—)
- No en dashes (–)
- No section symbol (§) — use plain numbers (01, 02) instead
- No curly quotes (“ ” ‘ ’) — use straight quotes (")
- No ellipsis character (…) — use three dots (...)
- Use middle dot . only as separator (the . shown here is U+00B7)

OUTPUT
For each slide, provide: slide type (hero/content/transition), title or content text, and image direction. Keep slides minimal, considered.

What this block does

Drop this into Claude, GPT, Gemini, or any LLM to produce a The Presentation in the Lockwood Advisory format and voice without re-explaining each time.