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12 · Format Spec
Brand System · 12 · Lockwood Advisory · MMXXVI
The Word
Document
Visual preview · spec 12
12 · Insight & Analysis · Format Spec

The Word Document

Working analyses and structured reports for formal client circulation.

Live spec

When to use it

  • Formal client reports that will be printed, signed, or archived.
  • Working analyses shared internally and externally for comment.
  • Documents required by procurement in editable form.
  • Anything heading to legal review where redlining matters.

When NOT to use it

  • Insight pieces that benefit from navigation · use the Web Brief (11).
  • Slide-led delivery · use the Presentation (13).
  • Commercial offers with signature · use the Proposal (14).

When this format is right

If the recipient might print it, sign it, archive it, or send to legal · it's a Word Document. Plain rule: if the artefact needs to exist on disk in editable form, this is the spec.

Canonical reference

GHD May 2026 Summary · built using the docx skill · canonical reference.

Tooling

Built with the docx skill (python-docx under the hood). Letterhead, footer, heading styles, page numbers managed centrally.

Output

  • .docx · editable, sent for review
  • .pdf · final, sent for signing or filing
  • Filename pattern: LockwoodAdvisory_[Client]_[DocType]_[YYYYMMDD].docx
The DNA

LA letterhead in the header (navy + gold + globe-wordmark). Tenor Sans body, Cormorant Garamond headings. Page numbers in gold bottom-right. Footer with ABN + GST status.

The Anatomy

Letterhead first page only.

Title page for substantial documents (15+ pages).

Heading hierarchy H1 (Cormorant 28pt), H2 (Tenor caps 11pt), H3 (Cormorant italic 14pt).

Footer all pages: Lockwood Advisory Pty Ltd · ABN 76 979 340 565 · GST Registered · page X of Y.

Voice rules

  1. Direct, considered, precise.
  2. No em dashes. Use commas, colons, or middle dot.
  3. Heading hierarchy carries the structure. Don't over-explain.
  4. Evidence in body, conclusions at the head.

Production checklist

  1. Letterhead present on page 1
  2. Footer + page numbers on all pages
  3. Heading hierarchy consistent
  4. Em dash sweep complete
  5. Read-aloud pass done
  6. Filename matches convention
Prompt-ready brief · copy into any AI
You are producing a Word Document for Lockwood Advisory.

CONTEXT
A formal client-facing document for print, signature, or archive. Working analyses, structured reports, master services agreements, terms documents. Output as .docx (editable) or .pdf (final).

VISUAL IDENTITY (apply these as actual document formatting, not just write about them)
- Anchor: Navy #0E2138
- Accent: Gold #C8A458
- Body: Cream-warm #FDFBF3 background or white
- Text: Graphite #1A1A16

TYPOGRAPHY
- Display + headings: Cormorant Garamond
- Body: Tenor Sans
- Meta labels: Tenor Sans CAPS, 8-9pt, letter-spacing 0.22em, gold colour

IMAGE HANDLING (CRITICAL)
The LA wordmark is an IMAGE FILE, not typeset text. Never substitute typeset "LOCKWOOD ADVISORY" character text for the wordmark.

LA wordmark file paths:
- library/la-wordmark-stacked.webp (web optimised)
- LockwoodAdvisory/LogoFinal/LAlogo(right)_final_140526.png (full-res source)
- LockwoodAdvisory/LogoFinal/LAlogo(bottom)_final_140526.png (stacked variant)

When generating via python-docx: use document.add_picture(path, width=Mm(40)).
When generating in any tool that cannot embed images: insert clear placeholder text exactly like this:
[INSERT LA WORDMARK IMAGE here - file: library/la-wordmark-stacked.webp]
NEVER skip the mark silently. NEVER use ASCII art, character drawing, or typeset text in place of the mark.

LETTERHEAD STRUCTURE (page 1 only)
Distinguish two things Word calls "header":
1. The NAVY HEADER BAND - a BODY paragraph at the top of page 1 with shading fill #0E2138, ~50mm tall, containing the LA wordmark image (left or centre) and an optional contact block in cream text. This is the main visual letterhead.
2. The WORD PAGE HEADER - the small repeating page-chrome area Word uses for "Document title - page X". Use this for a thin meta line only (e.g. "LOCKWOOD ADVISORY . [Doc Title]").

Page 2 onwards: a thin navy strip at the top (~8mm) plus the small Word page header line, no full band.

HEADER BAND IMPLEMENTATION (CRITICAL - the band must look continuous)
The navy header band must read as ONE solid block edge-to-edge, NOT as a stack of paragraphs each with their own shading. The correct implementation:

USE A BORDERLESS TABLE WITH ONE ROW (NOT paragraph shading).

python-docx recipe:
```
from docx import Document
from docx.shared import Mm, RGBColor, Cm, Pt
from docx.oxml.ns import qn
from docx.oxml import OxmlElement

doc = Document()
# Make page margins narrow so the band can be near full-width
section = doc.sections[0]
section.top_margin = Mm(10)
section.left_margin = Mm(15)
section.right_margin = Mm(15)

# Header band: 1 row, 2 cells, navy fill, no borders
table = doc.add_table(rows=1, cols=2)
table.autofit = False
table.allow_autofit = False
# Set full page width
total_width = Mm(180)  # roughly A4 width minus margins
table.columns[0].width = Mm(70)  # wordmark side
table.columns[1].width = Mm(110)  # contact side

for cell in table.row_cells(0):
    # Set navy fill on cell
    shading = OxmlElement('w:shd')
    shading.set(qn('w:fill'), '0E2138')
    cell._tc.get_or_add_tcPr().append(shading)
    # Remove borders
    for tag in ('top', 'left', 'bottom', 'right', 'insideH', 'insideV'):
        b = OxmlElement(f'w:{tag}')
        b.set(qn('w:val'), 'nil')
        cell._tc.get_or_add_tcPr().append(b)
    # Vertical centre
    cell.vertical_alignment = 1
    # Set cell height ~50mm via row
    
table.rows[0].height = Mm(50)
table.rows[0].height_rule = 1  # exact

# Left cell: wordmark image
left = table.cell(0, 0)
left.text = ''
para = left.paragraphs[0]
run = para.add_run()
run.add_picture('library/la-wordmark-stacked.webp', width=Mm(55))

# Right cell: contact in cream
right = table.cell(0, 1)
right.text = ''
for line in ['MASTER SERVICES AGREEMENT', 'lockwoodadvisory.com.au', 'nicole@lockwoodadvisory.com.au', '+61 401 655 686']:
    p = right.add_paragraph()
    r = p.add_run(line)
    r.font.color.rgb = RGBColor(0xF5, 0xF2, 0xE8)  # cream
    r.font.size = Pt(10)
    r.font.name = 'Tenor Sans'
```

Key rules for the band:
- ONE table, ONE row, TWO cells (or one cell if you prefer the wordmark centred with contact below)
- NO borders (set all border w:val to "nil")
- Navy fill (#0E2138) on the table cells, not on individual paragraphs
- Row height fixed at ~50mm using height_rule = "exact" (CT_HeightRule.EXACT in some libs)
- Text inside the cell: cream colour (#F5F2E8), Tenor Sans, vertically centred
- Wordmark image inside the cell, ~55mm wide
- Page top margin set to ~10mm so the band sits near the top edge

If you cannot embed the image, the cell still applies (navy fill), and inside place:
[INSERT LA WORDMARK IMAGE here - file: library/la-wordmark-stacked.webp]

NEVER use repeated paragraph shading on consecutive lines to fake a band - it produces visible breaks between paragraphs and looks like a stack of small navy boxes, not a continuous band. Always use a table cell with shading.

DOCUMENT STRUCTURE
- Page 1 cover: navy header band with wordmark + Cormorant 36-48pt title + italic Cormorant subtitle + gold meta line (date, version)
- Title page if substantial (15+ pages)
- Heading hierarchy: H1 Cormorant 28pt, H2 Tenor caps 11pt gold, H3 Cormorant italic 14pt
- Body Tenor Sans 11pt, line-height 1.6
- Clause section banners: navy fill blocks with gold caps title (e.g. "1 | ABOUT THIS AGREEMENT")
- Footer all pages: "Lockwood Advisory Pty Ltd . ABN 76 979 340 565 . GST Registered" + page X of Y in gold

VOICE
- Direct, considered, precise.
- Considered over conversational.
- Conclusions at the head of each section.

FORBIDDEN SYMBOLS (NEVER USE)
- No em dashes
- No en dashes
- No section symbol (§) - use plain numbers
- No curly quotes - use straight quotes
- No ellipsis character - use three dots (...)
- No bullet character - use middle dot . as separator

OUTPUT
Write the Word Document content for [report type] addressing [topic]. Apply the visual identity, embed the wordmark image, structure as above.

What this block does

Drop this into Claude, GPT, Gemini, or any LLM to produce a The Word Document in the Lockwood Advisory format and voice without re-explaining each time.