Dear Caitlin,
I am pleased to submit my expression of interest to be considered for the Independent Chair of the City of Fremantle's Destination Development Working Group.
Fremantle holds a special place in my life and my work. I completed both my undergraduate degrees at Notre Dame on High Street, and over the past decade I have worked at the strategic edges of Fremantle's future. Most directly, as Independent Chair of the Westport Taskforce, I led a four-year consensus process across more than seventy stakeholder groups, balancing competing community, environmental, economic and government interests to shape the long-term supply chain decision that will reshape Fremantle's Inner Harbour. From there I guided the Future of Fremantle Planning Committee to reimagine the future of Fremantle post the industrial use of the Port. Through that work I came to know intimately the question that sits underneath this Working Group's purpose: how Fremantle holds its identity, its commerce and its visitor experience together, as the city's underlying economic geography continues to shift.
The role on offer reads as a meaningful next thread for me. Across two decades, my work has sat at the intersection of strategy, governance and stakeholder consensus. I have chaired multi-stakeholder boards and working groups across infrastructure, climate transition and economic development, including Infrastructure WA (where I led delivery of WA's first 20-year State Infrastructure Strategy) and Infrastructure Net Zero (Australia's first cross-sector industry-government collaboration of its kind). The shape of the Destination Development Working Group, diverse industry voices, advisory in nature, dependent on trust and facilitation to translate sector insight into Council recommendations, is familiar territory. It is the kind of room I have spent my career holding.
Against the criteria for the role:
I read the desirable criterion around direct retail, small business and tourism knowledge as a thoughtful one, and one the Working Group's composition already addresses powerfully. The existing members are deep specialists in retail, hospitality, hotel, brewery, harbour traders and visitor transport. What the Chair role asks for is the ability to hold those voices well: to facilitate, synthesise, and translate their collective intelligence into clear advice that Council can act on. That is the work I do.
Beyond facilitation, I would bring a strategic lens that situates the Working Group's work within the broader WA context: the State Infrastructure Strategy refresh that I led through 2025, the implications of the Westport transition for Fremantle's identity and visitor economy, and Fremantle's growing role as a port city and western gateway to WA, which is one of the stated pillars of the Destination Development Strategic Plan. That horizon view, paired with my deep familiarity with Fremantle itself, is what I would bring to every meeting and every Council decision.
I would be honoured to contribute to Fremantle's next chapter and welcome the opportunity to discuss the role further.
Warm regards,