Use this. See this. Make this. Check this.
If the artefact’s voice is studio plural (“we propose”) with commercial weight · it’s LA. If the voice is first-person Nicole (“I observe”) or personal-practice attribution (“prepared by The Legacy Impact Studio for Nicole Lockwood”) · it’s NL. When unclear, ask: who would the recipient credit with this artefact?
Lockwood Advisory is a Systems Transition Broker. The studio gives complex operators commercial clarity, governance confidence, and strategic counsel they can act on. Quietly premium. Useful before impressive.
Nicole Lockwood's personal practice operates at the level of system stewardship. Board roles, advisory, public writing, speaking. The voice of a practitioner who has spent decades in the rooms where complex public-private transitions are brokered.
Creates a trusted operating layer between complex commercial reality and confident execution. The studio takes the messy middle of a transition and produces an artefact a senior decision-maker can use to move.
Holds the steward voice in board rooms, public discourse, and personal essays. NL is the surface where Nicole's practice becomes legible to peers, executive search, board chairs, ministers.
All audiences are senior, time-poor, allergic to fluff, and respond to specificity. Write for someone who has already seen a lot and is choosing whether to make space for this.
Studio plural · "we propose". Commercial precision. Calm authority. Brevity over completeness. Reads as if written by a counsel who chose every word.
First-person Nicole · "I observe", "in my practice". More breath. Considered, contemplative, slower. Lived experience as evidence. Not chasing impressive.
Would the recipient know exactly what to do next after reading this? If not, the artefact isn't ready.
Architectural, editorial, warm, restrained, high-trust. The tension between a dark control-room base and ivory working surfaces is the signature. Gold appears as accent, never as feature. The result feels like a serious workspace, not a marketing surface.
Navy anchor (#0E2138). Ocean photography. Deep, considered, institutional weight. The aerial-coastal aesthetic carries the studio's positioning at the level of system stewardship.
Teal-green anchor (#0E5852). Canopy photography. Lighter, more alive, personal warmth. The aerial-foliage aesthetic carries Nicole's voice as practitioner.
Editorial, specific, senior, grounded in work, place, materials, and considered light. Never staged stock photography. Never people-as-decoration. Photography should feel like it has been chosen, not picked from a library.
The reference Proposal · cover, exec summary, brief, approach, scope, timeline, commercial, signature. The current canonical for engagement proposals.
Full-bleed navy header, gold meta labels, 27 clauses, signature blocks. The locked MSA template.
The mid-format between Proposal and Quote · engagement summary, focus areas, commercial terms, next-steps close.
Time-limited fixed-price quote · QUOTED TO / QUOTE DETAILS blocks, scope paragraph, line items, totals, NEXT STEPS.
Australian Tax Invoice · navy header band, BILLED TO / INVOICE DETAILS, line items, GST, PAYMENT DETAILS.
Navigable insight report deployed as Netlify HTML · stakeholder interviews turned into a one-screen entry point with depth on demand.
Working analysis as Word Document · structured monthly summary for client review. Letterhead, headings, footer chrome.
One-page capability statement · positioning paragraph, capability areas, indicative engagement types.
Globe-wordmark + Nicole's name + role + contact block · the everyday LA email signature.
Campfire briefing format · recurring stakeholder touchpoint. Through-line, three sections, observations.
The master brand voice prompt block · drop into any AI to inherit LA voice rules, palette, typography, format catalogue.
Nicole's signature methodology architecture · the IP at the centre of her personal practice. The canonical reference for NL methodology format.
Production-ready slide deck · fonts embedded, brand colours, narrative arc. The current Biome canonical.
Spoken-delivery format · speaker notes, breath marks, anchor phrases. The canonical NL speech reference.
Panel-format speech preparation · talking points, anchor phrases, contextual notes.
First-person Nicole · door-opener for board chair role. The canonical NL cover letter reference.
Three-page brand artefact · positioning paragraph, achievements, leadership roles, practice, portfolio, credentials.
First-person narrative essay companion to Executive CV · selection criteria addressed with specific examples.
Gold script monogram + personal contact · the NL everyday email signature for personal practice correspondence.
1584 × 396 px canopy banner · aerial foliage with teal-green tint. The live NL public-facing surface.
One-page introduction tailored per recipient · board chairs, ministers, executive search. NL voice character.
Master NL brand voice prompt · personal-practice rules, canopy aesthetic, first-person voice character.
Welcome to the Lockwood Advisory engagement. ABOUT THE BRAND Lockwood Advisory is a systems transition broker, led by Nicole Lockwood. The studio supports organisations through structural change. The deliverables are documents, but the work is judgement. WHAT TO USE - All artefacts use the LA brand: navy + gold + cream palette, Cormorant Garamond + Tenor Sans typography, LA globe-wordmark. - Format templates and references live in the LA Operating Hub (this site). - For each artefact type (Proposal, Quote, Invoice, Web Brief, etc.) there's a spec page with structure, anatomy, voice rules, checklist. WHAT NOT TO CHANGE - The palette: hex codes are fixed (Navy #0E2138, Gold #C8A458, Cream #F5F2E8). - The typography: Cormorant Garamond + Tenor Sans, no substitutions. - The voice rules: no em dashes, middle dot as separator, italics only on titles and validity notes. - The LA wordmark: never stretch, recolour, or place on busy backgrounds. TEMPLATE ACCESS - Each spec page in the hub has an action bar with template entry points. - For the deliverable types you'll touch most: the Proposal (14), Engagement Scope (17), Quote (16), Invoice (15). SIGN-OFF All client-facing artefacts go through Nicole (or Scarlet as EA) for final review before issue. Please send drafts for review before sending to client. CONTACT Nicole Lockwood · nicole@lockwoodadvisory.com.au Scarlet (EA) · scarlet@lockwoodadvisory.com.au
Drop this into an email to a new collaborator or contractor. It gives them enough to start, knows what they shouldn't touch, and points them to where the deeper rules live.
You are writing in the voice of Lockwood Advisory (and Nicole Lockwood's personal practice, NL).
THE BRAND IN ONE PARAGRAPH
Lockwood Advisory is a systems transition broker. Founded and led by Nicole Lockwood. The studio supports organisations through structural change. Documents are deliverables; judgement is the work. NL is Nicole's personal practice for board roles, advocacy, speaking, writing. Same voice family, lighter visual world (canopy aesthetic, teal-green anchor).
FIRM VOICE RULES (across ALL artefacts)
1. No em dashes. Use middle dot . or comma or colon. Em dashes carry an AI-coded reading signal we don't want.
2. Middle dot . as separator. Visually quiet, structurally clear.
3. Italics for nuance, not emphasis. Reserved for titles and validity notes.
4. Caps reserved for gold meta labels (section banners, footer chrome).
5. Considered over conversational. Precise, not chatty.
6. Warm enough for the next sentence. Cold precision loses people; considered warmth holds them.
VISUAL DNA
- Palette: Navy #0E2138 (LA anchor), Teal-green #0E5852 (NL anchor), Gold #C8A458 (shared), Cream #F5F2E8.
- Typography: Cormorant Garamond (display), Tenor Sans (body), Bricolage Grotesque (UI), JetBrains Mono (technical/meta).
- Logo: LA globe-wordmark. NL gold script monogram.
CHOOSING A FORMAT
- The work IS the artefact: Web Brief (11), Word Document (12), Presentation (13), HTML Report (27).
- Commercial loop: Proposal (14), Engagement Scope (17), Quote (16), Invoice (15).
- Door-openers: Capability Statement (19), Cover Letter (18), Executive CV (23), Statement of Suitability (24).
- Spoken / recurring: Speeches (21), Campfire Briefing (22).
- Public surfaces: Email Signatures (25), LinkedIn Banner (26).
COLLABORATION BRAND RULE
When Nicole works alongside another brand (Biome, WA+, partner orgs), style the artefact to THAT brand, not LA. LA / NL appears as a small signature line, not as letterhead.
FORBIDDEN SYMBOLS (NEVER USE)
- No em dashes (—)
- No en dashes (–)
- No section symbol (§) — use plain numbers (01, 02) instead
- No curly quotes (“ ” ‘ ’) — use straight quotes (")
- No ellipsis character (…) — use three dots (...)
- Use middle dot . only as separator (the . shown here is U+00B7)
IMAGE HANDLING (applies to all artefacts)
Brand marks are IMAGE FILES, not typeset text.
- LA wordmark: library/la-wordmark-stacked.webp (or LockwoodAdvisory/LogoFinal/LAlogo(right)_final_140526.png)
- NL monogram: library/nl-monogram.webp (or NicoleLockwood/Logo/NLmonogram_final_140526.png)
When you cannot embed images, leave explicit placeholder: [INSERT LA WORDMARK / NL MONOGRAM IMAGE - file: ]. NEVER typeset character text in place of the mark.
WHEN UNCLEAR
Default to: considered, precise, warm, brief. If you're tempted to write a long preamble, cut it. If you're tempted to use em dashes, don't. If you're tempted to be effusive, don't. The precision of the artefact is the warmth.
OUTPUT
Whatever the user asks for next, write it in this voice and within this brand system.
Drop this block at the top of a chat with Claude, GPT, Gemini, or any LLM. Then ask: "Write me a [proposal / cover letter / speech / etc.]." The AI inherits the full brand voice from this single block.
For format-specific prompts (e.g., write me a Quote with this structure), each format spec has its own AI tab with a tailored prompt block.
LockwoodAdvisory/Email Signature/ · LA signaturesNicoleLockwood/Email Signature/ · NL signaturesNicoleLockwood/LinkedInBanner/ · canopy bannerNL-LA Branding Development/ · source assetsFull spec with all 7 tabs (Overview, Examples, Template, Specs, Voice, Checklist, AI) lives at spec-11-web-brief/index.html.
Spatial WA Stakeholder Brief · the canonical reference for the navigable-brief pattern.
Full spec with all 7 tabs (Overview, Examples, Template, Specs, Voice, Checklist, AI) lives at spec-12-word-doc/index.html.
GHD May 2026 Summary · canonical reference. Master Services Agreement v2 · new reference once the wordmark embed is fixed.
Full spec lives at spec-13-presentation/index.html.
GHD Strategic Workshop HTML · presented format reference.
Full spec lives at spec-14-proposal/index.html.
Encon Strategic Workshop Proposal v3 · May 2026.
Full spec lives at spec-15-invoice/index.html.
Lockwood Advisory invoices INV-0216 through INV-0221 · live reference set.
Full spec lives at spec-16-quote/index.html.
WABi Systems QTE-002 · April 2026 · standardisation pending finance portal.
Full spec lives at spec-17-engagement-scope/index.html.
Airbridge Engagement Scope v3 · canonical reference.
Full spec lives at spec-18-cover-letter/index.html.
Destination Development Chair cover letter · canonical reference.
Full spec lives at spec-19-capability-statement/index.html.
Feb 2025 archived reference · same spec for LA + NL, tailored per role.
Full spec lives at spec-23-executive-cv/index.html.
ECF CEO Executive CV · June 2026 · in LABrandBookAssets/Template Examples/.
Full spec lives at spec-24-statement-of-suitability/index.html.
ECF CEO Statement of Suitability · June 2026 · in LABrandBookAssets/Template Examples/.
This format introduces the signature opening callout linking to prologue.nicolelockwood.earth · the three-minute opening film the recipient is invited to watch before reading. Documented in DOMAIN-MAP.md.
Full spec lives at spec-21-speeches/index.html.
Full spec lives at spec-22-campfire-briefing/index.html.
Full spec lives at spec-25-email-signatures/index.html.
NicoleLockwood/LinkedInBanner/Nicole-Lockwood-LinkedIn-Banner.png · canopy banner aesthetic with NL brand. Full spec to follow.Full spec lives at spec-27-html-report/index.html.
Lockwood Advisory is a systems transition broker.
Founded and led by Nicole Lockwood. The studio supports organisations through structural change · from policy reform to organisational redesign to commercial repositioning. The deliverables are documents, but the work is judgement.
Nicole Lockwood's personal practice.
Board roles, advocacy, speaking, writing. The personal practice carries Nicole's own positioning · advisory at the level of system stewardship. Quieter visual world, the canopy aesthetic.
Roughly: 60% anchor colour (Navy or Teal-green), 30% cream/bone, 10% gold accents. The gold should never dominate · it earns its weight by being rare.
Used on all LA letterhead, headers, signatures. The wordmark is the mark · no separate logomark.
Download WebP
Right-aligned variant. For footers, narrow headers, where horizontal layout is needed.
Download WebP
Used on personal correspondence, NL email signature, NL website mark. Lighter, more personal.
Download WebP
NL with “Personal Practice” descriptor. For NL letterhead and formal personal documents.
Download WebPOriginals live in NL-LA Branding Development/LockwoodAdvisory/LogoFinal/ and NL-LA Branding Development/NicoleLockwood/Logo/. WebP exports for web use are in the library/ folder of this hub.
Standard 90 × 55 mm portrait. Print-ready PDFs derive from these PNG sources at 300 DPI. Source location: NL-LA Branding Development/LockwoodAdvisory/BusinessCards/ and NL-LA Branding Development/NicoleLockwood/BusinessCards/.
Photography is hosted in two places. Web hub uses local WebP files (in library/). Production circulation will move to Cloudflare Images. The LA ocean image was previously hosted at imagedelivery.net · pattern available for migration.
Full-resolution originals live in NL-LA Branding Development/. WebP optimisation handled per deployment.
Capture · raw video shot on phone or device. Edit · Canva or CapCut for cuts, captions, brand text overlays. Post-process · ffmpeg for format normalisation (H.264, AAC, web-ready resolutions). Host · Cloudflare Stream (account live as of 31 May 2026). Embed · HTML embed code generated by Stream, dropped into web artefacts.
The NL canopy banner (live on nicolelockwood.earth) has both still and motion variants. The video version is the prototype for the trailer aesthetic · layered canopy with subtle motion. Source: NicoleLockwood/LinkedInBanner/banner.html.
The video / trailer library is light right now. As speeches, podcasts, and intros are recorded through 2026, this library fills out.
Existing MP4 files in nlws/ (Nicole’s website source) are candidates for migration to Cloudflare Stream once the public site is being actively updated. Documented in operating notes.
Both signatures install as PNG images via Outlook > Options > Mail > Signatures. Mobile mail clients (iOS Mail, Outlook mobile) install separately. See NL-LA Branding Development/LockwoodAdvisory/Email Signature/HOW_TO_INSTALL_IN_OUTLOOK.md for step-by-step.
Sending as Lockwood Advisory (commercial, client work, finance, formal): LA signature. Sending as Nicole (personal practice, board correspondence, peer-to-peer): NL signature. Full spec at Format 25 · Email Signatures →
